Wear the Hype.
Be the Prime.
The latest global trends curated for you. Don't just follow fashion—lead it with The Yellow Prime.
Men's Collection
Women's Collection
New this season
Frequently asked questions
Do you offer free shipping?
Yes! We offer free shipping on all orders within the United States. No minimum purchase needed. Free shipping is applied automatically at checkout.
How long does delivery take?
Standard delivery takes 6–12 business days across the US. You will receive a tracking link by email once your order is shipped.
Which countries do you ship to?
We currently ship within the United States only. We do not offer international shipping at this time.
What is your return policy?
We accept returns within 30 days of delivery. Items must be unworn, unwashed, and in original condition with tags attached.
How long does a refund take?
Refunds are processed within 7 business days after we receive your return. You will get a confirmation email once it is done.
Can I change or cancel my order?
To cancel your order, please contact us within 24 hours of placing it. Once it has been shipped, cancellation is no longer possible, but you can return it within 30 days.
What payment methods do you accept?
We accept all major credit and debit cards (Visa, Mastercard, Amex) and popular digital wallets.
Free Shipping
Fast and free delivery on every order.
Easy Returns
Simple and hassle-free return process.
Customer Support
Friendly support whenever you need help.